Why SEO is a doctors best medicine?
by Vipin Nirwal
For any person pursuing a career in medicine, the first step to being a successful doctor is to achieve a loyal customer base. You need to have a good enough reputation among patients that need you treat them and increase your experience and goodwill as a practitioner of medicine, in return for their good health and well-being. These patients will review you as a doctor and refer you to their peers. This, in essence, is why SEO (Search Engine Optimization) is a must for anyone practicing in the medical field.
There could be many patients who search for medical help online, that might not even be aware of your existence. This is because your competitors are more relevant during a web search than you on search engines like Google, Yahoo and Bing. SEO is the process of increasing the user traffic to your website by ensuring that your site gains more priority on search engines. This gives rise to an emphasis on SEO by medical professionals.
It is very important to make sure that the data found about you online is accurate and in a positive light. Keeping you rank high on Google, for example, could ensure that a potential patient’s first glance at you is favourable. This could also mean reviews of approval by past clients of yours, that you could add to your website.
Most patients in need of medical advice would search for the doctors nearest to them. This makes it key to be within reach of clients in proximity. Local clients are the ones that are the most likely to visit you in times of need. With the help of search engine optimization, you could increase your number of local clientele.
You need to be aware of your nearby competitors, as anyone who has a higher priority on search engines than you is more likely to receive clients than you. The days have passed when the internet was merely for ordering a phone, or searching for car dealerships nearby. People now turn to the internet for help on almost everything, on mobile phones and laptops alike. This makes being high ranked online even more crucial to your practice. Choosing a well-qualified doctor with a good reputation is what your average patient is looking for. This being said, most patients do spend some of their time looking up the quality of a doctors service, before calling on them.
In the present day, people usually go in for a direct search online when they need any kind of product or service. The information they find about you online could either work in your favour, or create a disregard for you in the eyes of potential clients. So, choose wisely when choosing an SEO provider for your profession, as it could make or break your future in the medical field.