HOW WE DEVELOP HOSPITAL, MEDICAL AND DENTAL MARKETING PLANS
by Vipin Nirwal
This can be a comprehensive study or blueprint that outlines for advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame. It is not a list of marketing ideas but a random episodic marketing activity which is always a high-risk prescription for disappointment, frustration, and failure.
A dental marketing plans is a strategic document that helps you achieve basic goals that you have oriented for yourself over a specific time period.
Just like nobody would consider hiring an architect for the construction of the hospital before developing and approving the architectural blueprint, marketing plan or a strategy of how to go about it is necessary for big and small projects. You do it wrong if you do it that way. Prior planning is necessary to give you a direction and to chalk out ways for you to proceed.
Most marketing plans are conceived to extend not more than a year. Also before this, the plan is reassessed for alterations, multiplications, and subtractions or sometimes, an entire reinvention for evolving business goals.
If the plan is properly implemented the ‘going-about-it’ becomes much easier and clearer. If your plan is properly implemented, it is hence constantly being assessed by the accurate tracking systems to evaluate plan’s performance against expectations. Such systems are consistent and reliable. The process can be continuous in nature depending upon your needs. Till the execution of the plan, one goes under a lot of changes, your marketing plan shall be flexible to meet new changes and demands and necessary modifications.
With such adjustment and alterations, the yield and diversity and solidarity of your marketing plan improves big time. Also enhances the scope of your ideal plan, practically.